Many not for profit groups are looking to maximize their information and the communication they have with clients. To do this effectively many companies are looking at Customer Relationship Management systems tailored to their needs. We are looking at how Raisers Edge software can help your nonprofit grow and develop from where it is now.
BlackBaud Inc has made this program from their thirty years of combined experience with non profit database systems. The current user base covers organizations of all sizes and is over 25,000 users strong. Recently they have expanded the options of their program to cover mobile and social media as well as other new and upcoming technologies.
At the heart of the package is a Customer Relationship Management software which is a specialized database for nonprofits. It combines the features of a contact manager with communication tools such as email sending and direct mail management. This allows you to have a single tool that can replace several separate pieces of software.
Then from that initial membership information you can set in motion different ways of staying in touch with your clients. For some you can generate a direct mail campaign from the Word compatible direct mail module. Or for those who prefer email you can send out email broadcasts that are grouped by interests or demographic details among other choices. These options can all be accessed from the same program using a shared database of records to provide the information that is needed.
The company provides additional modules in such areas as volunteer management which allows you a complete package to deal with the concerns of the organization. There are additional services that you can get from BlackBaud that allow you to do deeper levels of analysis by connecting to outside databases and comparing them to your current records. The company provides options for the small startup to the multi national enterprise and their specific needs within their program and the add on modules.
In addition once a person has been entered into the system the client or donor life cycle can be recorded and a relationship can be built with that person as long as they are part of the current system. Individual information can be combined with actions taken to keep these people in and active with your group. Keeping a current member in the system is always easier than getting new members though this tool allows you to do both.
By streamlining and automating processes you can see how Raisers Edge software can help your nonprofit. By consolidating the tools that are needed for not for profit uses and making the process easier this software allows membership management and marketing to become a simple step by step procedure. By tracking information and being able to get the word out about the organization can use this CRM to grow your business.
Raisers Edge gives you the complete set of tools you need to keep track of and record your nonprofit organization?s marketing campaigns. By using nonprofit donor software, all the onerous tasks related to fundraising are automated.
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