Promotion is one of the most important hing in business; it can be the best way to improve the visibility of a brand and product. Among the modern promotional method, using a promotional product can be the most effective promotion method. It can be an effective promotional method as well as an efficient cost spending. There might be cheaper promotion method or strategy, but cheap promotion program that actually does not work will only cost you more. Promotional product can be a good choice as long as the product used for the promotion project is unique and useful. Choosing unique and useful thing as customer appreciation item with company name, logo and website or other contact information may bring great advantage as a promotional media.
Beside choosing unique thing, long lasting item that can be seen again and again can be a smart promotional media. A hat or t-shirt can be a walking billboard where someone is wearing your logo and contact information wherever they go. Choosing specific thing to target specific customer is another smart idea; choosing a product that really useful is a very smart decision. A music shop may use guitar pick as a promotional product to anyone who buys guitar or its related things like strings or guitar amplifier.
After choosing the right item, the next thing to do is planning and creating the package. A useful and memorable box with company logo and contact information can be a smart wrap for the promotional product as a gift. Creating an integrated plan is the most important thing when it comes to work on the promotional marketing; professional assistance from business marketing consultant like JH Studios can be a wise thing to do. Considering the customer?s appreciation, the effectiveness and the efficiency of the promotion campaign are important things to think before making any decision.
Source: http://www.thevideoadnetwork.com/181/jh-studios-to-create-integrated-business-marketing-plan
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Minnie-As We Know Her
What happened to Minnie Mouse??Has she been on a crash diet or done a liquid fast? Has she always secretly dreamed of a career as a runway model??Could she?be anorexic?
Nope,?Disney has given?her a makeover for a?new holiday campaign designed
for Barneys New York. (Photo on right from Barneys? Campaign. You can see images of the skinnier Daisy Duck, even Goofy, in?the Women?s Wear Daily?article announcing the new campaign.)
So, what message does this send to everyone, kids especially, who love the happy, fresh faced, approachable and lovable Minnie Mouse?compared to the barely there, high fashion, not-sure-when-I-last-ate version with ?attitude???
I know. Some people reading this might be saying, how many kids will actually see the 3-D film Disney made for?Barneys New York?s Holiday Campaign that shows Minnie heading off to Paris to meet up with her high fashion model friends? ?Who knows? ?But I?m guessing Barneys will be promoting it, as?this is a sales campaign.?In my opinion, even if it?s seen by one impressionable little girl who loves Minnie, or one teenager who used to worship Disney characters and today finds herself?vulnerable to?an eating disorder, or one grown?up with fond memories of Minnie and now feels?her own body is?too fat?I think?this is just plain?unnecessary, misguided?and, frankly,?dumb?from a?marketing standpoint! Counter to popular belief, not all publicity is good publicity.
Remember Disney?s Habit Heroes Exhibit which launched early in 2012? ?It was promptly shut down due to?a loud outcry over its?blatant ?weight-ism? and potentially damaging messages connecting self-esteem and size? So, this is the second time in less than a year?that Disney has launched an initiative that shows?a great insensitivty (even?ignorance) about people of?all shapes, sizes, weights.
This leaves me scratching my head.?So, what?s up with Disney?s decision makers and?their judgment? ?Have?they looked out their windows and?seen?the people who stand in line at Disney?s theme parks. Do they know?anything about those of us who buy Disney products? We come in a wide variety of shapes and sizes!? We don?t want to?look at our beloved childhood characters and?suddenly wonder, ?Hmm, she?s lost so much weight. Is?she telling me?I should get rail-thin skinny, too.?
Imagine what could be accomplished if Disney were to make a corporate-wide decision to promote healthy body image in all of its endeavors? Wow!? Wouldn?t that be amazing?
In the meantime, get ready Disney.?We in the eating disorders treatment, advocacy, and health at every size communities are once again preparing an all-out campaign to let?you know of our great concern and disappointment in?your judgment!
______________________________
Ellen Shuman is a Life Coach who specializes in empowering people who are working on emotional and binge eating recovery. She is the founder of A Weigh Out & Acoria Eating Disorder Treatment, President of the Binge Eating Disorder Association (BEDA), and Co-Founder of the Academy for Eating Disorders Special Interest Group on ?Health at Every Size?, ellen@aweighout.com
Source: http://www.aweighout.com/uncategorized/disneys-skinny-minnie-mouse-daisy-duck-on-a-diet
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PHOENIX (AP) ? The federal abuse-of-power investigation into America's self-proclaimed toughest sheriff may have been closed without criminal charges but Maricopa County Sheriff Joe Arpaio's legal troubles are far from over.
A civil case brought by a small group of Latinos who accuse Arpaio's office of systematically racially profiling is awaiting a verdict from an Arizona-based federal judge.
The U.S. Department of Justice has also sued the sheriff for alleged constitutional violations including racial profiling, retaliating against Arpaio critics, punishing Latino jail inmates with limited English skills for speaking Spanish and failing to adequately investigate a large number of sex-crimes cases. No trial date in that case has been set.
The Justice Department announced late Friday that it would not pursue criminal charges against the sheriff or his office, or against former Maricopa County top prosecutor Andrew Thomas and a top Thomas aide, Lisa Aubuchon, for abuse of power.
Thomas and Aubuchon were disbarred by the state Supreme Court earlier this year after an ethics panel decided they brought criminal charges against two county officials and a judge in December 2009 with the purpose of embarrassing them. The cases were investigated by Arpaio's now-closed anti-public corruption squad.
Thomas was a longtime Arpaio ally.
Authorities were investigating Arpaio for his part in failed public corruption cases against officials who were odds with him. The sheriff brought cases against a judge and two county officials in 2009 and Thomas prosecuted them.
Federal authorities also said Friday that they have decided to not prosecute matters tied to alleged misuse of county credit cards by sheriff's officials, alleged misspending of jail-enhancement funds and other matters.
The yearslong probe by the FBI and federal prosecutors into Arpaio, Thomas and their offices began during the tenure of President George W. Bush, although Arpaio, a fellow Republican, has since called it politically motivated since.
"If I did something wrong there would be indictments floating all over the place," Arpaio said at a news conference called late Friday night. "I'm not going to get into all the details whether it's political, a witchhunt or whatever you have. The bottom line is we were cleared and we should stay with that and not get into all the politics involved."
Arpaio critics reacted with dismay to the decision not to seek criminal charges, saying they had hoped the Justice Department would finally act against what they call an out-of-control sheriff's office.
"It's an understandable reaction," said Paul Charlton, a former U.S. attorney in Arizona who has worked for one of the county supervisors who was charged. "I can see how after so many years and so much misconduct by Joe Arpaio you would have that feeling.
Charlton said prosecutors had to measure the likelihood of proving any criminal case beyond a reasonable doubt.
"You have to have a reasonable likelihood of success and I trust they made this decision based upon the facts and the law."
But the sheriff will have a different challenge in the civil cases he now faces.
"As a practical and a legal matter it means nothing," Charlton said of the decision not to pursue criminal cases. "This is a different venue and a different standard of proof. It is one that many of Joe Arpaio's critics, including myself, would have liked to have seen come out differently.
"But the end of Joe Arpaio's legal troubles is a long, long way away. He already has lost many legal fights. He has been found to have committed significant misconduct, not the least of which was the finding in the state bar proceeding regarding Andrew Thomas. And I think we will see more of those findings in the future."
Arpaio, 80, is seeking re-election to a sixth term in November. He has a multi-million dollar campaign account on hand to repel two challengers seeking his seat.
Source: http://news.yahoo.com/decision-not-charge-ariz-sheriff-isnt-end-215432230.html
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Minnie-As We Know Her
What happened to Minnie Mouse??Has she been on a crash diet or done a liquid fast? Has she always secretly dreamed of a career as a runway model??Could she?be anorexic?
Nope,?Disney has given?her a makeover for a?new holiday campaign designed for Barneys New York. (Photo on right from Barneys? Campaign. You can see images of the skinnier Daisy Duck, even Goofy, in?the Women?s Wear Daily?article announcing the new campaign.)
So, what message does this send to everyone, kids especially, who love the happy, fresh faced, approachable and lovable Minnie Mouse?compared to the barely there, high fashion, not-sure-when-I-last-ate version with ?attitude???
I know. Some people reading this might be saying, how many kids will actually see the 3-D film Disney made for?Barneys New York?s Holiday Campaign that shows Minnie heading off to Paris to meet up with her high fashion model friends? ?Who knows? ?But I?m guessing Barneys will be promoting it, as?this is a sales campaign.?In my opinion, even if it?s seen by one impressionable little girl who loves Minnie, or one teenager who used to worship Disney characters and today finds herself?vulnerable to?an eating disorder, or one grown?up with fond memories of Minnie and now feels?her own body is?too fat?I think?this is just plain?unnecessary, misguided?and, frankly,?dumb?from a?marketing standpoint! Counter to popular belief, not all publicity is good publicity.
Remember Disney?s Habit Heroes Exhibit which launched early in 2012? ?It was promptly shut down due to?a loud outcry over its?blatant ?weight-ism? and potentially damaging messages connecting self-esteem and size? So, this is the second time in less than a year?that Disney has launched an initiative that shows?a great insensitivty (even?ignorance) about people of?all shapes, sizes, weights.
This leaves me scratching my head.?So, what?s up with Disney?s decision makers and?their judgment? ?Have?they looked out their windows and?seen?the people who stand in line at Disney?s theme parks. Do they know?anything about those of us who buy Disney products? We come in a wide variety of shapes and sizes!? We don?t want to?look at our beloved childhood characters and?suddenly wonder, ?Hmm, she?s lost so much weight. Is?she telling me?I should get rail-thin skinny, too.?
Imagine what could be accomplished if Disney were to make a corporate-wide decision to promote healthy body image in all of its endeavors? Wow!? Wouldn?t that be amazing?
In the meantime, get ready Disney.?We in the eating disorders treatment, advocacy, and health at every size communities are once again preparing an all-out campaign to let?you know of our great concern and disappointment in?your judgment!
______________________________
Ellen Shuman is a Life Coach who specializes in empowering people who are working on emotional and binge eating recovery. She is the founder of A Weigh Out & Acoria Eating Disorder Treatment, President of the Binge Eating Disorder Association (BEDA), and Co-Founder of the Academy for Eating Disorders Special Interest Group on ?Health at Every Size?, ellen@aweighout.com
Source: http://www.aweighout.com/uncategorized/disneys-skinny-minnie-mouse-daisy-duck-on-a-diet
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Giuseppe Ungari / EPA
Some of the 100 Sardinian miners armed with explosives barricaded themselves nearly 400 meters underground in Italy's only coal mine, Monday.
By Claudio Lavanga, NBC News
The miners laugh at the sight of worried journalists, who are used to elevators stopping on the ground floor. This one, instead, is descending about 400 yards underground, to the site of the last coal mine in Italy.
The gate opens to an underworld where conditions are almost unbearable. It's hot and humid, and it doesn't take long before we chew on the bitter taste of coal dust.
Just a few miles away, thousands of tourists sunbathe on the Italian island?s pristine beaches, but the miners' skin has been darkened by ash and soot. They joke that they are the only Sardinians who got a tan in the dark.
The mine looks like hell, but to the miners, this is a second home.
Some have been working in these mines for decades, much like their fathers and grandfathers before them. In this impoverished region, there's no other option. The coal mines have given work to generations of migrants from all over Italy since the 1930s. No wonder the biggest town in the area is called Carbonia.
Now, the company running the mine is planning to take the carbon out of Carbonia.
Coal is now considered outdated and unprofitable, and it is rumored that the mine could close by the end of the year.
The miners' reaction was quick and simple: if you want to kick us out, we won?t come up to the surface.
EPA
Union spokesman Stefano Meletti is being helped by fellow miners after having slashed one of his wrists during a press conference of 100 Sardinian striking miners barricaded inside a coal mine in Sardinia, Italy, on Aug. 29, 2012.
At least 30 workers have been occupying the mine as they await reassurances that they can keep their jobs, and the other 417 are taking turns to show their support. Living conditions in the mine are hard, they say, but they?d rather live in the familiar darkness than try to look for other jobs.
Lorenzo Congia is on his fourth consecutive day underground. He says he has no options but to cling to the only job available to him: ?We will stay here until we have the certainty that we can bring the bread back home to our families. We work underground to feed our families. Outside of this mine, we are doomed,? he said.
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His colleague, Andrea Pinna, agrees: ?Our children are all unemployed and with no job prospects. If this mine closes, we won?t have anywhere to go. There?s nothing out there for us.??
On Wednesday, another miner, Stefano Meletti, slashed his wrists in front of television cameras shouting: ?Is this what we have to do?? before he was wrestled to the floor by his startled colleagues. While they didn?t expect his sudden act of desperation, they say they, too, are ready to resort to ?extreme measures? to keep their jobs.
They put up a white sheet with a warning, written in red letters in the Sardinian dialect: ?This is the time for gunpowder." And the threat might not be entirely metaphorical.
Watch World News videos on NBCNews.com
A few feet away from where they are stationed, an iron gate is plastered with yellow warning signs. That?s the storage room for almost 1,600 pounds of explosives, and more than a thousand detonators. They are there for mining purposes, but authorities fear that in the hands of miners who pledged to fight for their cause to the bitter end, the explosives could turn into a dangerous weapon.
Union leader Gianfranco Sau says the miners don?t want to resort to violence, but he is finding it hard to restrain them.
?It?s difficult to retrain 447 workers. We keep guard of the explosives day and night, we don?t want an exasperated worker to do something crazy," Sau said.
A miners' delegation will meet government representatives in Rome on Friday to try to give the mine a new lease on life as a storage site for carbon dioxide in order to mitigate global warming and produce clean energy.
The miners are hoping for some good news. In the permanent darkness, any ray of light will do.?
More world stories from NBC News:
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Let's take a home loan cover provides a lump some deposit initially, commonly known as the 100 home loans that banks normally offer is about 60% to 65% of the 100 home loans in its reduction of the 100 home loans a part of prudential regulations to ensure that the 100 home loans for their daily needs; they have against their property. The remaining amount is returned to the 100 home loans from 75 per cent, the 100 home loans by the 100 home loans, people avail home equity loans are concerned, may not mean more than 5-years.
Source: http://fairvotewatch.blogspot.com/2012/09/100-home-loans.html
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